As the launch of the Big Gulp line coincided with the onset of the obesity epidemic in the United States, it also was a steppingstone for complete control over consumers to include what they could think. The Big Gulp represents the point where something changed in a radical way. American drink sizes and overall manipulation have been so huge for so long that hardly anyone can recall a time when restraint was the rule.

Our mythical Big Gulp society is possessed by the frenzy to produce more and consume more and has gained the ability to transform all things into visible and tangible objects of consumption, even if they are not. We were told to follow the Super Size modus operandi without restraint, so we did. As the information we receive is funneled into us, we are told what to think and what to believe, and we do.

Imagine, if you will, a world where six megacorporations are the only authorized distributors of information and everything else is branded as fake news and banned from the public eye. This is not an old episode of the Twilight Zone. This is real and happening now.

The Big Six media conglomerates in the United States are Comcast, AT&T, Disney, Paramount Global, Warner Brothers, Discovery, Inc. and Fox News.

A media conglomerate is a company known as a parent company that owns several media companies. This media include film, television, news, print and web entertainment. A media conglomerate is usually a corporation, sometimes privately owned, but usually funded through public investments.

Comcast is the biggest media conglomerate. Comcast owns several important media companies, and combined with its overall revenue of $121.4 billion in 2022, is the largest media conglomerate in the country. AT&T is very close behind in second, with annual revenue of $120.741 billion in 2022. These top six companies control 90 percent of the media in the United States.

The Big Six’s net worth of over $430 billion with approximately 232 media executives calling the shots for the vast majority of the information we are presented with. In short, these are the people that are telling us what to think, feel and believe.

We can also add to our information smorgasbord or diet, depending on what you choose to feast on, the Big Tech companies like Facebook or Google. These digital souschefs have been stirring the pot with their own secret ingredients that put a whole new component in Dave’s square burger. No one seems to have noticed they are using Wendy’s marketing slogan, “You know when it’s real.”

Facebook and other media giants sought to combat extremism and political misinformation on their platforms. This was rampant and luxuriant during and after the 2020 presidential election. They blatantly demonstrated the power that social media giants control what we consume, leaving no room for pudding.

The idea is that when six corporations, whose primary motivations are to ultimately profit as much as possible, are in charge of what we consume, the narratives do not challenge the status quo in ways that could inspire large-scale freedom and change.

Many privately run newspapers are losing more and more readership to the Big Six as local publications continue to go under. This extinction of local newspapers is allowing the Big Six to influence what you read by slithering into their markets and forcing them to adapt.

It has become so easy to become mesmerized by the companies we think we know and trust. They are telling us they have the newest flavor of contentment as they dish another plate of the news they want us to need. It is important to see what is too hot, too cold or just right before we consume the information. What is being placed on the table should also include media that haven’t been produced by a money-hungry corporation. 

We must control the urge for Super Size and Big Gulping. We must stop group thinking and take the mind out of an artificial manmade structure that is housing it. We are not meant to be hive-minded people following the ideas and opinions generated by a group of people who conform to each other while following the most vocal leader.

This hive-minded thinking has been thoroughly cleaned and polished so we feel better about it and call it collective consciousness. Collective consciousness is the set of shared beliefs, ideas and moral attitudes, which operate as a unifying force within society

Even the collective unconscious has been manipulated and bastardized. The term was introduced by psychiatrist Carl Jung to represent a form of the unconscious, the part of the mind containing memories and impulses of which the individual is not aware.

To cleanse ourselves, we need to sit the frenzy of mental agitation down. There is an end. It will come and you will be judged and compared by the consumers anyway, so for self-preservation now, walk away with yourself.

When the meaning of words can be altered, castrated or spayed to manipulate, modify and make different, they become a device for control. When the meaning of words is controlled, the people speaking the words are restrained and directed to exploit ideas that are not their own. - dbA

You can find more of the unfiltered insight and the Art of Dan Abernathy at www.contributechaos.com.

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